Airdrop pertains to a marketing campaign that aims at distributing specific cryptocurrency or a specific token to a certain audience.
This marketing campaign is sounded off by the cryuptocurrency creator. He or she encourages the use of the coin or token being distributed. A great deal of Airdrop campaigns disseminates the mechanics to the supposed beneficiaries. This dissemination includes the receiving of the cryptos so that they may be exchanged for simple tasks like sharing to news outlets or social media accounts, referring friends, or downloading an application.
Simply put, an Airdrop marketing campaign is one that is built on referrals and performance of tasks in exchange for coins or tokens.