Web 1.0 refers to the initial version of the web. This preliminary state featured data that were read-only pages connected with hyperlinks. As such, it was known as “read-only” web. What this means is that the early web only allows for its users to search for information and read it. Interaction and content generation are two capabilities that the users simply did not have under this version.
A good example of a persisting Web 1.0 facet is the shopping cart function found in most commerce sites. The goal of these sites is to present products to potential customers, just how a catalog or a brochure does. Web 1.0 provides such, but does not give the permission to change the content, save for placing the desired product in the shopping cart or out of it.