Pudgy Penguins: Meme NFT or Real Brand in the Making?

[Samantha Jones]

Not gonna lie — I thought Pudgy Penguins peaked in 2022.
But here we are in 2025 and they’ve somehow:

• Launched physical toys in retail stores
• Doubled down on Web2 brand collabs
• Kept their floor price surprisingly stable

They feel like the Hello Kitty of NFTs, not just another JPEG flip.
So is this finally the example of an NFT project crossing into mainstream consumer culture?

Are we looking at:

• The next big NFT-native IP brand?
• Or a well-managed meme that just hasn’t crashed yet?

If you're holding Pudgies or following the team’s roadmap — would love to know what you think.