Presales often serve as early liquidity traps, especially when driven by meme culture rather than product fundamentals. When tokens like “Little Pepe” are marketed primarily through social platforms without a technical whitepaper, identifiable team, or audited contract, the risk profile sharply increases. Asymmetric information and exit liquidity schemes dominate these cycles—early insiders benefit while late entrants absorb volatility. Legitimate projects typically focus on utility, governance mechanisms, or innovation—not viral marketing. Due diligence should include contract review, vesting terms, and tokenomics structure. Capital should flow toward sustainable models, not speculative flashpoints.